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Website Build

Local SEO

3-Month Campaign

From Invisible to 561 Clicks in 3 Months

Client
RYS Personal Training
Industry
Personal Training & Private Gym
Location

Amsterdam, NL

Website
ryspersonaltraining.nl
0
Organic Clicks
↑ 3 months
0
Impressions
↑ From near-zero
0 +
GBP Interactions
↑ Two locations
0 +
Website Clicks via GBP
↑ Separate from organic
01 — The Client

RYS Personal Training

RYS Personal Training operates two private gym locations in Amsterdam — one in De Pijp and one in Zuid. They offer personal training, body transformation programmes, and fitness coaching in a private studio setting. A strong service in a competitive market, but one that Google didn’t know existed.
02 — The Challenge

No Website, No Visibility

When RYS came to us, they needed everything built from scratch. There was no website, no search presence, and no system in place to attract clients online.
  • No website — no online home for potential clients to find or book
  • Just 5 clicks and 391 impressions in an entire month on Google
  • Google Business Profile had low interaction and minimal reach
  • Zero topical authority in the Amsterdam fitness niche
  • Competitors dominating results for "Personal Trainer Amsterdam"
03 — What We Did

Full System Build

RYS needed everything — a website that converts and SEO that drives traffic to it. We built the entire system from scratch.

Website Design — Built from Scratch

Designed and built the full website on WordPress with Elementor Pro. Mobile-first, modern design with clear CTAs, easy booking flow, and conversion-focused page structure. Created dedicated location pages for De Pijp and Zuid in both English and Dutch.

Google Business Profile

Fully optimised both GBP listings. SEO descriptions, services, Q&A, geotagged images, and 11 Google posts across both locations.

Content Strategy

6 SEO blog posts (4 English, 2 Dutch) targeting local search intent and authority-building fitness topics.

Technical SEO

Sitemap submission, indexing, Core Web Vitals, and structured data — LocalBusiness, Services, and FAQ schema.

Backlink Building

9 do-follow backlinks including Vrije Tijd Amsterdam and IamExpat — over-delivering on the original plan of 5 total links.

On-Page SEO

Homepage optimised as the main authority page. Keyword placement, internal linking, and meta tags refined across every page.

04 — The Results

Google Search Console

Organic search performance measured before and after the 3-month campaign.

Metric Before (28 days) After (28 days) Change
Clicks 5 162 +3,140%
Impressions 391 10,200 +2,508%
CTR 1.3% 1.6% Improved
Avg Position 19.8 17.2 Improved
Full 3-month totals: 561 clicks · 34,400 impressions

Google Business Profile

GBP traffic is separate from organic — meaning RYS was now getting customers from both channels simultaneously.
De Pijp
Zuid
0 +
High-intent website visitors from GBP alone
05 — Key Takeaway

The Verdict

In just 3 months, RYS went from having no website and no Google presence to a growing, SEO-driven business with real traction. The website gave visitors a reason to book. The SEO gave Google a reason to show the site. The GBP optimisation opened up a second traffic channel entirely. Each element reinforced the others — and the results compounded fast.
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