Website Design
Local SEO
Ongoing · 2 Years
Therapy Clinic Leicester
Women’s wellness, beauty treatments, and massage therapy
Leicester, United Kingdom
Therapy Clinic Leicester is a women’s wellness and beauty clinic based in the heart of Leicester. They offer a wide range of treatments including Swedish massage, aromatherapy, hot stones massage, Indian head massage, facials, microneedling, and laser treatments. Everything is tailored to women looking for professional, relaxing treatments from an experienced therapist.
A quality clinic with a loyal local customer base, but with zero online presence when we started working together.
When Therapy Clinic Leicester came to us, they had no website at all. No online booking system, no way for potential customers to find their services through Google, and no visibility for any of the treatment-related searches happening in Leicester every single day.
People in Leicester were actively searching for massages, facials, and wellness treatments. But without a website, Therapy Clinic Leicester simply didn’t exist in those search results. Every one of those searches was going to competitors who had an online presence.
The business was doing well through word of mouth and repeat customers, but they were leaving a huge amount of potential revenue on the table by not being visible on Google.
This project needed two things: a website that would convert visitors into bookings, and an SEO strategy that would get the site ranking for treatment-related searches across Leicester.
We designed and built the entire website on WordPress with Elementor Pro. The site was built mobile-first with a clean, professional design that reflected the quality and calm of the clinic experience.
Every treatment got its own dedicated page with detailed descriptions, benefits, and clear booking calls to action. This wasn’t just for user experience. It gave Google a dedicated, keyword-rich page for every service the clinic offers, from Swedish massage to microneedling to aromatherapy.
The goal was simple: when someone in Leicester searches for a specific treatment, Therapy Clinic Leicester should have a page that answers that search better than anyone else.
With the website live, we layered a sustained SEO strategy on top. This included keyword research and targeting for every treatment and service across the Leicester area, on-page optimisation with location-specific content throughout the site, meta titles and descriptions written for both click-through rate and keyword relevance, technical SEO foundations including sitemap submission, proper indexing, and Core Web Vitals, internal linking between treatment pages to build topical authority, and schema markup to help Google understand the business and its services.
This wasn’t a quick campaign with a fixed end date. It was a consistent, compounding effort over two years. And that’s exactly why the results are what they are.
This is where the consistency pays off. After two years of steady SEO work, these are the numbers from a single 28-day period.
| Metric | Result |
|---|---|
| Total Clicks | 7,280 |
| Total Impressions | 21,100 |
| Average CTR | 34.5% |
| Average Position | 3.3 |
To put those numbers in context:
7,280 clicks in 28 days means Therapy Clinic Leicester is getting over 260 people visiting their website from Google every single day. That’s 260 potential customers, every day, without spending a penny on ads.
34.5% CTR is exceptionally high. The average click-through rate for position 3 on Google is around 10 to 12%. Therapy Clinic Leicester is getting more than triple that, which means their search listings are compelling enough that people click on them far more often than the competition.
Average position 3.3 means the site is sitting right at the top of page 1 for its target keywords. When someone in Leicester searches for massage, facials, or wellness treatments, Therapy Clinic Leicester is one of the first results they see.
Therapy Clinic Leicester is proof that SEO is a long game, and that the long game pays off in a way that ads never can.
This wasn’t a 3-month sprint. It was two years of consistent work: building the right website, creating dedicated pages for every service, optimising the technical foundations, and letting Google’s trust in the site compound month after month.
The result is a business that now gets over 7,000 organic clicks every single month from people in Leicester actively searching for the exact treatments they offer. That traffic is free, it’s sustainable, and it grows on its own.
If you’re a local business willing to invest in the process and stay consistent, this is the kind of result that’s waiting on the other side.