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Local SEO

Ongoing · 2022–2024

Website Redesign + SEO: 72% More Organic Traffic

Client

A&H Blinds

Industry
Window Blinds, Shutters & Coverings
Location
United Kingdom
Website
ahblinds.co.uk
+ 0 %
More Clicks
↑ Year on Year
+ 0 %
More Impression
↑ 34K → 45.5K
+ 0 %
CTR Increase
↑ 0.7% → 0.9%
£ 0
Ad Spend
100% organic
01 — The Client

A&H Blinds

A&H Blinds is a UK-based business specialising in window blinds, shutters, and coverings. They serve customers across their local area with made-to-measure products and professional fitting services — the kind of high-quality local business that should be easy to find on Google but wasn’t.
02 — The Challenge

A Website That Wasn't Working

When A&H Blinds first came to us in 2022, their existing website wasn’t working for them. It lacked a modern design, had no strategy behind it, and wasn’t bringing in any customers from Google.
  • No modern, conversion-focused design — the site didn't reflect the quality of their products
  • No clear calls to action — visitors had no obvious next step to take
  • Not built with mobile users in mind — poor experience on phones and tablets
  • Zero SEO optimisation — no keyword targeting, no structured content
  • Invisible on Google — potential customers were finding competitors instead
03 — What We Did

Redesign + Ongoing SEO

Before any SEO work could take effect, the website itself needed to be rebuilt. We redesigned first, then layered SEO on top — and kept optimising year after year.

Website Redesign — WordPress + Elementor Pro

Redesigned the full website with a mobile-first responsive layout, clear calls to action on every key page, conversion-focused page structure designed to turn visitors into enquiries, and a professional visual design that matched the quality of their products and service. There's no point driving traffic to a site that doesn't convert — so we built the foundation first.

On-Page SEO Foundations

Keyword targeting, content structuring, meta titles and descriptions, and on-page optimisation across all pages. Built the technical SEO foundations the site needed.

Ongoing SEO Growth

Year-on-year investment in SEO — refining keyword positions, expanding content coverage, building authority, and compounding on the momentum established each round.

The Timeline

  • 2022

Website redesign on WordPress + Elementor Pro. Mobile-first, conversion-focused layout. Foundational SEO work — technical setup, keyword targeting, on-page optimisation.

  • 2023
Client returned with a fresh SEO budget. Pushed further — optimised content, improved keyword targeting, strengthened site authority. By July 2023: 245 clicks, 34K impressions.
  • 2024
Continued investment in SEO growth. Refined keyword positions, expanded content coverage, built on existing organic momentum. By July 2024: 423 clicks, 45.5K impressions.
04 — The Results

Before vs After

We compared Google Search Console data from two identical time periods — July 2023 (before the 2024 work) and July 2024 (after).
Before
1 July 2023 – 1 August 2023
After
1 July 2024 – 1 August 2024
Metric Before (July 2023) After (July 2024) Change
Clicks 245 423 +72.7%
Impressions 34,000 45,500 +33.8%
CTR 0.7% 0.9% +28.6%
Average Position 42.2 41.1 Improved
The click growth outpaced impression growth significantly — meaning not only were more people seeing A&H Blinds in search results, but a higher percentage were clicking through. That’s the sign of better keyword targeting and more compelling search appearances.
05 — Key Takeaway

The Verdict

A&H Blinds is proof of what happens when you combine a well-designed website with consistent SEO. The redesign gave visitors a reason to stay and enquire. The SEO work gave Google a reason to show the site. Together, they created a system where traffic and conversions grew hand in hand.

The growth from 2022 to 2024 wasn’t the result of one big push — it was the result of consistent, compounding work over multiple years. Each round of optimisation built on the last, and it all sat on a website that was designed to convert from day one.

The business went from invisible to generating hundreds of organic clicks per month — all without spending on Google Ads. That traffic is now free, sustainable, and growing.

If you’re a business owner relying solely on paid advertising, this is what you’re missing. A proper website paired with a solid SEO foundation delivers traffic that doesn’t stop the moment your ad budget runs out.

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